NS&I pilot scheme with Tesco

Monday, November 7, 2005

A pilot scheme has begun today that sees National Savings and Investments (NS&I) brochures available to customers in 50 Tesco stores across the United Kingdom.

The savings initiative is an executive agency of the Chancellor of the Exchequer, and has 26 million customers with £70 billion of investment.

Information on the NS&I premium bonds and inflation-beating savings will be available at Tesco checkouts, and customers will be able to invest by phone, online or by post.

The fifty stores involved in the scheme are spread across England, Scotland and Wales, and if the pilot works efficiently, it is to be introduced into Tesco's remaining 450 stores next year.

NS&I has recently stepped up its product visibility, with advertising on television for the first time in six years using the recognisable figure of Sir Alan Sugar.

Last month, NS&I encouraged those parents who hadn't already started to invest in their child's future to consider opening a NS&I inflation-beating account, where over 18 years an investment could grow by considerably more than in a high street account.
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